The meeting
of professionals
of
communication
in Africa
2025 Edition
How to build the communication of tomorrow in Africa?
SAM
26
April
2025
Sofitel Cotonou Marina
From
6
PM
#CommConnectAfrica2025
The Comm’Connect Africa is ...
The unmissable meeting for communication professionals in Africa.
Organized by THE PROS OF COMMUNICATION IN BENIN, an association bringing together communication professionals from Benin, this event not only provides a unique setting for thematic discussions, exchanges, sharing experiences, networking, and meeting other communication professionals, but also an opportunity for executives and leaders from other professions and sectors to discover all the facets, challenges, and the strategic role of this often misunderstood and undervalued profession in Africa.
After organizing two (02) unprecedented editions in 2024, Comm’Connect is reinventing itself and has decided this year to extend its borders beyond Benin.
Renamed this year as Comm’Connect Africa, this meeting aims to bring together all actors and enthusiasts of the communication sector in Africa. A unique moment and an exceptional place to discuss a brand new topic: How to build the future of communication in Africa?
For this third edition…
+100
Communication executives and managers, as well as heads of major institutions expected
+5
Unprecedented activities
+10
Public figures and international experts
+20
Large companies
represented
Program
SAM
26
APRIL
2025
From
6
PM
MASTERCOM'
How to measure the ROI of communication in Africa?
A high-level training session led by a communication expert who will present the chosen theme.
COMM’ PANEL
How to build the communication of tomorrow in Africa?
A plenary exchange session among communication experts, aimed at fostering constructive reflections and providing avenues for solutions around the central theme of the activity.
TEDCOMM'
Reinventing the narrative of Africa
Inspired by TEDx conferences, a unique moment to nurture ideas, entertain, and rethink communication, in partnership with the TEDx Cotonou team.
GAME OF COMM’
Best advertising campaign in Africa 2024
An opportunity to celebrate the advertising campaign that had the greatest impact on the general public during the year 2024, carried out by an advertising agency based and operating in Francophone Africa. The voting will take place online.
SPEED COMM’
NETWORKING
B2B Networking
APERO COMM'
Buffet and drinks at will
Our speakers and experts
Cotonou, new capital of communication in Francophone Africa…
Comm’Connect Africa is a unique opportunity to:
Bringing together key players in the communication sector in Africa
Supporting the rebranding dynamic of Africa, contributing to changing the narrative of the continent
Promote the profession of communication and develop expertise suited to the new market requirements
Replace the communicator as a strategic partner, in order to promote, support, and protect the interests of the profession
Inspire the new generation and provide them with « role models » they can identify with
Why participate?
Learn
Enriching one's knowledge from the best communication experts
Discuss solutions
Participate in strategic discussions and practical workshops
Have fun
Spend a warm and memorable moment in a relaxed setting surrounded by people brought together by the same passion.
Expand your network
Expand your professional network and meet key players and decision-makers from across Africa to build new collaborations.
Challenge oneself
Living new experiences and new challenges to mature professionally
How to participate ?
Discover the access fees. Hurry, spots are limited!
PASS
PREMIUM
50 000
CFA/PERSON
Access to all activities
Refreshments offered
Gooddies offerts
PASS
VIP
100 000
CFA/PERSON
Access to all activities
Reserved seat (1st or 2nd row)
VIP lounge access and
meeting with international
experts
Goodies VIP offerts
PASS
MEMBER*
FREE
Access to all activities
Refreshments offered
Goddies offerts
*Only for regular members of the association
Partners
OFFICIAL SPONSOR
PLATINUM SPONSOR
Contact us
For more information and for any partnership requests, please contact us
© Les Pros de la Comm du Benin | 2025